Eco-friendly and sustainability is a topic that the fashion industry always paying attention to, during fashion week, we may always see brands combine this issue with their designs. But to stay with this intention is not always easy, due to marketing, fast fashion, and cost…etc, brands who could really accomplish eco-friendly are very few.
What's more, according to the report jointly presented by Denmark's "Global Fashion Agenda" organization and Chicago management consulting firm "McKinsey" in 2020, the global fashion industry has generated about 2.1 billion tons of greenhouse gas emissions, it’s 4% of the global total. This is equivalent to the combined annual greenhouse gas emissions of France, Germany, and the United Kingdom. 70% of these emissions come from production. The remaining 30% is vending and post-consumer activities.
In recent years, due to the epidemic and the counterattack of nature around the world, eco-friendly issues have once again popped out. But with so many keywords "sustainable", "environmental protection", "recycling", "recycling", "decomposition", "carbon compensation", "carbon neutrality", and "zero waste", ... as the front line of fashion, where should we start?
Let’s say, we will start from the beginning.
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